The Coffee Shop
Search engine spiders want to read the text on your pages, and especially the introductory text near the top of the page. This mirrors the way human beings assess pages — by reading them, starting at the top.
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Provide text. Pages without text rarely gain high rankings. This is especially important for home pages. If there's no text on the opening page then the spider might stop right there and not even bother to look at the rest of your site. It's one reason for avoiding Splash pages at the front end. Ideally you should provide at least 150 words of text on your home page.
Spiders have lists of stop words — mainly related to adult content and profanity. When they find one of these words they may abandon your site altogether. If you have a page that includes a possible stop word, hide it from spiders by making it an exclusion in your robots.txt file (see later). Also watch out for words that have two meanings, one of which is sexual. Spiders don't understand context.
An unordered list example:
An ordered list example: