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How to Optimize Anchor Text Within Your Site
Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text. When linking to internal pages, it is better to hyperlink relevant keywords instead of linking unrelated common words.
A common lapse is the hyperlinking of the common words like "here" instead of content related keywords. For example in the sentence: "Read all about Anchor Text here", the tendency is to link "here" to the anchor text content URL whereas the best way is to link " Anchor Text ". This is important because you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible.
For delivering relevant results, robots are hungry for anchor text so it is always a great idea to hyperlink important keywords to help search engines deliver relevance. Always restructure sentences if keywords don’t fit in anchor text.
Relevant content is usually text.
Search Engines spiders love quality content, just as readers do. Search engines and readers, however, see pages differently. Readers “read” photos and graphics; spiders and bots crawl right past them. Include a caption for that photo explaining what’s in it, if you want a search engine’s attention.
Relevant content is linked — Links in, links out, and links within your blog are relevant.
Links draw spiders and bots to crawl connected pages. They crawl from blog to blog and within your blog. Each link shows relevance and gets Google juice from it’s relationships. Links are an integral part of page rank.
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Jan 2007Anchor Text Enhances the Relevance of the Target Page
Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.
Using Keywords in Natural Text to Create Anchor Text
You can also locate (or insert) important keyword phrases in your page’s natural text and link it to relevant target pages of your site. Consider the paragraph below. Notice how the highly relevant keywords ( underlined )can be converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site.
Relevant content is structured.
When your document follows a structured format, spiders can follow how the parts relate. Relationships in the text show how keywords are connected and relevant. Search engines know you didn’t just sprinkle keywords in for high page listings.
h1–subhead that relates (with keywords)
paragraph(s) — with keywords
h2–subhead that relates (with keywords)
paragraph(s) — with keywords