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Design on the web has changed a lot since the mid 1990's. Not only has the language used to create pages expanded, but so has the capability of browsers, and the availability of bandwidth. Consequently pages have gradually carried more and more content, and designers, information architects, and HTML developers have faced the challenge of presenting increasingly sophisticated information and marketing messages onto the computer monitors in homes and offices around the world.
What does that mean anyway - search engine friendly? Does it entail having an all text site because search engines love content? Does it mean sacrificing aesthetics because graphical components get in the way of search engines? Does it mean stuffing your pages with repetitive keywords or employing sneaky tricks? Actually none of these things are ingredients for a search engine friendly site. Additionally many are under the impression that one has to sacrifice the end user if they are to please the search engine. Nothing could be further from the truth.
It is true that search engines like content or plain old html text. They do not recognize how aesthetically pleasing your site is but rather will digest the content of your site to understand its subject matter. That is not to say that you should sacrifice design for content. You can actually have the best of both worlds. There is a myth that one has to have all their content appear on the page before graphical components. That is simply not true. As long as there is good content within your pages, it doesn't matter where it is - search engines will find it. So the challenge then is not "where" to place content but simply to have it in the first place. MORE.
Make sure your content is written in a natural language. In other words, make sure it is written for the end user in mind. Who is your target audience. Men? Women? Teens? Business owners? MORE.
