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| Search engine spiders want to read the text on your pages, and especially the introductory text near the top of the page. This mirrors the way human beings assess pages — by reading them, starting at the top.
Here are some guidelines to keep text-hungry spiders happy:
Provide text. Pages without text rarely gain high rankings. This is especially important for home pages. If there's no text on the opening page then the spider might stop right there and not even bother to look at the rest of your site. It's one reason for avoiding Splash pages at the front end. Ideally you should provide at least 150 words of text on your home page.
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Buy a Property
Don't overdo any repetition. If you repeat your keywords too often, you could be penalized. There's no magic number to aim for, but if you repeat keywords three times or less, you should be safe. |
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Rent a Living
Concentrate on the main text. You might have a separate top table (perhaps containing an advert and logo) plus a left hand column with links. These will appear in the HTML file before your main, central text block. There's a temptation to think these areas are more important than the main text area because spiders read them first. If these outlying areas contain a lot of text (unlinked) then this may well be true. |
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Sell Property
But many engines try to ignore peripheral HTML blocks, especially if they're heavy on links, and head straight for the center. It's not too difficult for them to do. They simply look for the largest title (within tags) on the page and assume that whatever follows that is the most important text area. |
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Company News
09-27-2005
It's not much use getting your keywords in the right place if you've chosen the wrong ones. It doesn't help the spiders either. They'd prefer you to choose the right keywords so their indexing works as intended.
09-24-2005
It's worth spending a few hours on deciding your keywords, maybe trying out a few expressions in the search engines and seeing if they deliver the sites you want to compete with.
09-24-2005
If you have pages full of links, make sure there's plenty of text to accompany them. Pure link listings are often ignored by spiders, but if you add a couple of sentences describing each link, the problem disappears |
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